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Billboard companies in Utah County do not post rate cards, so most owners call three vendors and still cannot tell whether a quote is fair. Two brokers do publish averages for Provo, Orem and Lehi, and the boards themselves list how many cars pass them each week. This guide puts those numbers in one place and explains what drives a quote up or down.
A billboard in Utah County averages about $4,500 to $5,700 per four-week period, going by Alluvit Media's published averages: $4,465 in Provo, $4,516 in Orem and $5,656 in Lehi. BillboardsIn estimates $800 to $5,000 a month for a standard board in Provo and $1,000 to $7,000 for a digital one. Freeway boards on I-15 sit at the top of those ranges, and a digital board on I-15 shares its screen with seven other advertisers.
Nobody who owns boards along I-15 in Utah County posts a price list. YESCO, which has an office in American Fork, asks you to fill out a proposal form. The numbers below come from two brokers that sell space on boards across the county and publish averages for each city. Treat them as the middle of the market, not a quote. Alluvit Media says its prices change daily based on which boards are open.
Alluvit's figures are per four-week period, which is how billboards are sold. Thirteen four-week periods make a year, so a yearly contract has one more billing cycle than twelve months would.
| City | Average cost | Cost per 1,000 views | Source |
|---|---|---|---|
| Provo | $4,465.38 per 4 weeks | $3.37 | Alluvit Media |
| Orem | $4,516.00 per 4 weeks | $3.03 | Alluvit Media |
| Lehi | $5,656.35 per 4 weeks | $3.66 | Alluvit Media |
| Provo, standard billboard | $800 to $5,000 per month | Not published | BillboardsIn estimate |
| Provo, digital billboard | $1,000 to $7,000 per month | Not published | BillboardsIn estimate |
| Provo, screens in gyms, restaurants and stores | $550 to $3,500 per month | Not published | BillboardsIn estimate |
| Provo, bus stop and bench ads | $500 to $5,500 per month | Not published | BillboardsIn estimate |
Most billboard companies want more than one period. If you book a board at Alluvit's Provo average for three periods, that is about $13,400 before you print anything. Three periods at the Lehi average is about $17,000. A junior poster on a side street costs far less than a 14 by 48 foot bulletin on the freeway, and Alluvit says so on its own pages, so a small budget usually means a smaller board off I-15.
YESCO says longer contracts and buying several boards at once lower your cost per view, and that a static board costs less per month than a digital one. Static boards also carry a one-time cost to print and hang the vinyl. Digital boards have no printing cost, because the ad is a file the company loads onto the screen.
For comparison, the same money buys a lot of other local advertising. Our guide to where to advertise in Utah County lists Google ads, postcards, radio and newsletters with their published prices, so you can see what $4,500 a month buys elsewhere.
A digital board is an LED screen that shows several ads in turn. YESCO says each of its digital boards has 8 slots, and each ad plays for 8 seconds. That is a 64 second loop, so your ad is on the screen one eighth of the time. Alluvit's listings for digital boards in Lehi, Lindon and Vineyard show the same setup: an 8 second spot and 8 advertisers on rotation.
YESCO says it has five digital faces in Utah County, running from American Fork to Springville, with digital sites on I-15 in Orem and Lindon. Alluvit lists more digital boards, including a 14 by 48 foot screen on I-15 at Lehi 900 North that faces south, a north-facing screen in Lindon near Dowdle Puzzles and Art, and a south-facing screen on 1200 West in Vineyard near Geneva.
The upside of digital is that you can change the ad without paying to print a new one. You can run a different message on weekends, or swap in a new offer halfway through the month. The downside is that you share the screen. When a sales rep quotes impressions for a digital board, ask whether that number is for the whole screen or for your one slot out of eight.
Alluvit's listings show a weekly impressions count for each board, verified by Geopath. The digital board at Lehi 900 North logs 278,470 weekly impressions. The Lindon screen logs 251,507, and the Vineyard screen on 1200 West logs 224,483.
An impression is one person likely to see the board once, not one person who reads it and remembers you. The same commuter driving from Spanish Fork to Lehi every weekday counts ten times a week. That repetition is what billboards are good for: the same drivers see your name every day for months.
Cost per 1,000 views is the easiest way to compare a board with other ads. Alluvit's averages run $3.03 to $3.66 per thousand in Provo, Orem and Lehi. That is cheap per view, but a view on a billboard is a few seconds at freeway speed, so it does a different job than a click on a Google ad. Our breakdown of what Utah agencies charge covers search and social ad costs if you want to line them up.
YESCO runs boards along I-15 from Spanish Fork north through Springville, Orem and Lindon into Salt Lake County, plus more on US 6 east of the freeway. Its Utah County office is at 1349 South 500 East in American Fork, and it takes requests through a proposal form or by phone at 801-487-8481.
Reagan Outdoor Advertising also owns boards in the county, including a set along I-15 in Orem that showed up in a 2024 Deseret News story. Brokers like Alluvit Media and BillboardsIn do not own the boards they list. They sell space across several owners, which helps if you want to compare a Provo board with a Lehi board in one conversation.
Supply is tight. UDOT requires a permit for every billboard along a state route, allows new ones only in commercial or industrial zones, and charges $950 just to apply for a new sign. In 2024 the group Scenic Utah asked UDOT and the Federal Highway Administration to review 29 billboards statewide that it called illegal or nonconforming.
A driver reads a billboard in a few seconds. That leaves room for a name, a short line and maybe a phone number or exit number. It fits a business that wants every driver between Spanish Fork and Lehi to know its name before they need it: a personal injury firm, a car dealer, a dentist with several offices, a home builder selling lots in Saratoga Springs, a furniture store near University Place.
It fits poorly when the budget is under a few thousand dollars a month, when the customer lives in one neighborhood, or when you need to count each sale. A billboard rarely tells you which calls it brought in. If you run one, use a phone number or web address that appears only on the board so you can count the response.
Before you sign up for three periods of a $4,500 board, test the message somewhere cheaper. Run the same headline as a Facebook ad aimed at Utah County ZIP codes for a week, or put it in a local newsletter, and see whether anyone calls.
Provo FOMO is our newsletter, and we sell ads in it. It goes to 3,083 Utah County subscribers by email. One closing spot in a single issue costs $99, a top image ad in one issue costs $199, and monthly plans run $249 to $649. That is a small audience next to an I-15 board, but every ad comes with a click report that shows whether anyone acted on the offer. See the options on our advertising page, or list your business in the Local Directory for $99 a month so people who see your board can find you.
If you plan to write the ad copy yourself, our free AI 101 class for business owners shows how to draft and test short headlines with AI tools before you pay to print one.
Get the answers to these in writing. They change the real price more than the rate on the first page of the proposal.
