Solar Company Marketing in Utah County: What Installers Can Promise, Where Leads Come From

What a Utah County homeowner can save now

Start with the economics, because every ad and every doorstep pitch rests on them. Rocky Mountain Power customers sit on one of three schedules depending on when their system was connected. Schedule 135 is the old net metering plan for systems that filed before November 15, 2017, and it runs to January 1, 2036. Schedule 136 covers filings from then through October 30, 2020 and runs to January 1, 2033. Anyone connected after that is on Schedule 137, net billing, according to Utah Clean Energy's schedule comparison. Almost every customer you sign today is on 137.

Under 137, solar power the house uses is worth the full retail rate because it never leaves the property. Power sent to the grid earns the export credit rate instead, and that rate fell again this year. On February 23, 2026 the Utah Public Service Commission approved Rocky Mountain Power's filing, effective March 1, that moved the credit from 5.704 to 4.855 cents per kWh for June through September and from 4.199 to 4.033 cents for October through May. The utility said the summer rate is 15% lower and the winter rate 4% lower, mostly because of lower capacity values.

What this means for your pitch: a system sized to cover the home's own daytime use saves real money, and a system sized to export a lot of power does not. Utah Clean Energy also notes that for Schedule 137, power exported but unused at the March meter reading expires, so a customer should not be sold on banking credits.

Both tax credits are gone, so don't quote them

The IRS page for the residential clean energy credit says the credit is not available for property placed in service after December 31, 2025. A system you install in Pleasant Grove next spring gets no federal credit under that program, and any ad, door hanger or script that still says "30% back" is a problem.

Utah's own credit is also finished. The Utah State Tax Commission's page on the residential renewable energy systems credit (Utah Code 59-10-1014) says the credit for residential solar power systems expired effective 2023. Customers who already earned it can carry it forward, but you cannot sell a new system on it.

This guide is about customer-owned systems. Leases and power purchase agreements can run on different tax rules for the company that owns the panels, and we did not research those, so ask your tax advisor before you advertise that structure as cheaper because of an incentive.

Utah makes you say so in writing. Under 13-52-202, any written savings estimate must carry a capital-letter statement that tax and other incentives vary and are subject to change or termination, and a notice that legislative or regulatory action may affect or eliminate the customer's ability to get credit for excess power.

Utah Code 13-52: what your estimates and contract must say

Utah's residential solar chapter, 13-52, applies to anyone who sells, leases or finances a residential system on up to four units, and its definition of sales representative includes people who set appointments or discuss the benefits of solar for a retailer. So it covers your canvassers and your call center, not just the closer at the kitchen table. The Division of Consumer Protection can fine up to $2,500 per violation under 13-52-301. These are the rules that shape marketing:

• Savings estimates (13-52-202). A written estimate must show projected savings over the life of the agreement, the assumptions behind it, and the source of each. If you assume electric rates rise, the assumed annual increase may not be more than 3%.
• Required warnings. Capital-letter statements must sit close to any written savings estimate: that it is an estimate, that production estimates may vary, and that incentives are subject to change or termination.
• No borrowed authority (13-52-202(14)). The disclosure must say, in capital letters, that your company is not affiliated with any utility or government agency and that no rep may claim to be. "I'm with the power company" and "this is a state program" are out.
• No side promises (13-52-202(13)). The disclosure states that no rep can promise cost savings, tax benefits or incentives that are not in the disclosure statement.
• Four business day wait (13-52-207). You may not begin installing until four business days after the customer receives the signed agreement. The agreement has to state the right to cancel and give an email and a mailing address for the cancellation notice, and if the customer cancels you refund money and return checks within 10 days.
• Copies and language (13-52-207). The customer gets the signed agreement electronically and on paper unless they decline paper in writing, and in the same language you marketed in if that language was not English. An agreement that skips this is not enforceable against the customer.

Door knocking in Provo, Orem and the rest of the county

Solar is still sold at the door in Utah County, and the permits are city by city. Provo City issues yearly solicitor permits and gives you a photo ID badge to wear, under Provo City Code chapter 6.09. Orem requires a solicitor's license for anyone selling door to door at homes, even if your company already holds an Orem business license. The Orem process is a criminal history check from the Orem Police Department ($68), an online application, and a visit to the Community Development Office at 56 N. State Street with your ID and the check. The application fee is $58 and the badge is $10, per Orem's solicitor license page. Out-of-state hires also bring background checks from states they lived in during the last five years.

Pleasant Grove asks solicitors for a certificate from its Community Development Department and a visible city badge, KJZZ reported in April 2026, and the same story named Lehi and Orem among cities with their own rules. A crew that works Provo, Orem and Lehi in one week needs each city's paperwork for each rep, so budget the fees and wait times before you hire a summer team. Our Orem business license guide and Provo business license guide cover the company side.

The federal Cooling-Off Rule sits on top of the city rules. A sale of $25 or more made at the buyer's home gives the buyer until midnight of the third business day to cancel, and the seller must give notice of that right with cancellation forms. For solar you also have the longer four business day wait before installing, so print both into the contract your reps carry.

Utah contractor licensing and what you can advertise

A solar installer in Utah works under a DOPL contractor license. The state's classification list, Utah Admin. Code R156-55a-301, has a Solar Photovoltaic Contractor classification, S202, covering fabrication, construction, installation and replacement of photovoltaic modules and related components. It excludes wiring, connections and wire methods governed by the National Electrical Code, and says an S202 may hire or subcontract an E200 or E201 electrical contractor for that work.

That scope matters in an ad. If you advertise "complete solar installation" and your S202 shop sends the wiring to an electrician, the electrician needs the right license and your contract should say who is doing what. 13-52-202(15) also requires the disclosure statement to name and give contact details for the person who will do the installation. Put your license number on the website, trucks and proposals, and let customers check it on the state's license lookup.

Where solar leads come from in Utah County

Solar buyers search before they open the door. A homeowner in Springville who just opened a high summer power bill types "solar installers Utah County" or asks a neighbor, and the companies on the map and in the reviews get the call. A complete Google Business Profile with photos of real Utah County roofs and a service area covering your actual crew range does the most work per dollar.

Paid search and Meta ads fill the rest. Search ads catch the person who is already shopping, and a Facebook or Instagram ad with a bill-savings calculator catches homeowners who were not looking. Both have to follow 13-52 because an ad is a promise, so quote the export credit rates above as the facts they are and keep savings numbers out of the ad unless the proposal carries the full disclosure. See our guide to Facebook ads for Utah County businesses.

Referrals are the cheapest source once you have installs. Ask each customer for a Google review and a neighbor's name once the system is switched on, and offer nothing in exchange for the review itself. For a wider channel comparison, see home services marketing in Utah County and where to advertise in Utah County.

Buying solar leads without a phone-consent problem

Bought leads are where solar companies pick up lawsuits. The federal Telephone Consumer Protection Act rules at 47 CFR 64.1200 require prior express written consent before an autodialed or prerecorded telemarketing call to a cell phone. Consent means a signed agreement, electronic signatures included, that names the number, clearly tells the signer they are authorizing those calls, and says they do not have to sign to buy anything. Calls to a residential number on the national Do Not Call registry are barred, and telemarketing calls cannot go out before 8 a.m. or after 9 p.m. at the customer's location.

In January 2025 the Eleventh Circuit, in Insurance Marketing Coalition v. FCC, threw out the FCC's one-to-one consent rule, which would have required each seller to be named in the consent. A lead buyer is therefore not required by that rule to hold a consent naming only you. Do not read that as permission to be careless: the older written-consent requirement is still in force, and a lead that came from a shared form with a vague checkbox is a lead you may be liable for calling.

Before you pay a lead vendor, ask for the consent language, the date and IP address or form capture for each lead, and where it was collected. A solar lead is also a Utah sales conversation: if someone calling to set an appointment fits 13-52's sales representative definition, the same disclosure and no-affiliation rules apply to that call.

Local media and where we fit

A newsletter is one way to put a solar company in front of Utah County homeowners, and we sell one, so weigh this accordingly. Provo FOMO reaches about 3,200 subscribers. One closing ad in a single issue costs $99, the top spot in a single issue costs $199, and a Local Directory listing is $99 a month. The options are on our advertise page, and the Utah Valley Local Directory is a place to keep your name, address and phone consistent with your other listings.

Newsletter ads work best for a story and an offer a homeowner can act on, such as a free power bill review, rather than a savings claim. If you run one, any savings figure still needs the 13-52 treatment: an estimate, its assumptions and the capital-letter warnings.

A plan for a Utah County solar company

In this order:

• Pull every ad, script and door hanger that mentions the federal 30% credit, a Utah tax credit, or any utility or state affiliation.
• Rebuild your proposal so savings estimates carry the 13-52-202 assumptions, the 3% cap on assumed rate increases and the capital-letter warnings.
• Size and pitch systems around self-consumption, using the 4.855 and 4.033 cent export credits as your honest number for exported power.
• Get Provo permits and Orem solicitor's licenses for each knocking rep, and add the cancellation and four business day language to the contract.
• Finish the Google Business Profile, then test one paid channel such as a single newsletter ad or a small search campaign.
• Collect proof of written consent for every purchased lead before anyone dials.